In an unexpected twist, Apple has cut the theatrical release of its new action comedy “Wolfs,” starring Hollywood heavyweights George Clooney and Brad Pitt, to a brief one-week run. The move comes ahead of the film’s rapid debut on Apple’s streaming platform, scheduled for Sept. 27.
The ambitious project, secured by Apple after winning a competitive bid in 2021, initially promised a substantial theatrical release. Clooney noted in a previous interview with Deadline that a significant motivation behind their deal was the assurance of broad theatrical exposure.
However, the revised strategy will see “Wolfs” presented primarily at the Venice Film Festival on September 1, with a limited theatrical run in the United States and no international theatrical release, except for this premiere.
The shift reflects a broader recalibration by Apple in response to recent challenges in the film industry, marking a significant shift from its original commitments to major theatrical releases.
